Julia Romanenkova
About
My name is Julia. I’m Ukraine-born and Argentine-based IT Product Manager. For over ten years, I coordinate cross-functional teams and build software products. I’m excited by the intersection between technology, business, marketing, and science.
I believe in our industry too many resources are wasted building the products that nobody wants. Why building robust and scalable fancy systems if no one uses them?
My goal is to prevent this by validating the ideas first. Before building the full-featured product, formulate the goals, outline assumptions, conduct minimal experiments (or MVPs) to see how customers respond, and measure the result. Talk to your customers during the whole process.
Thus we’ll create well-designed, simple products that solve real-world problems.
My Publications
How to Make Communication More Effective: Proven Techniques from a Product Manager
Balance between authority, responsibility and accountability
You are not the customer. And here’s why.
Problem Solving: 7 criteria to identify and analyze a problem
Business value vs technical debt
Books I Recommend
Succeeding with Agile: Software Development Using Scrum (by Mike Cohn)
Managing the Unmanageable: Rules, Tools, and Insights for Managing Software People and Teams(by Mickey W. Mantle and Ron Lichty)
ReWork: Change the Way You Work Forever (by Jason Fried and David Heinemeier Hansson)
Inspired: How To Create Products Customers Love (by Marty Cagan)
Managing Humans: Biting and Humorous Tales of a Software Engineering Manager (by Michael Lopp)
The Five Dysfunctions of a Team: A Leadership Fable (by Patrick M. Lencioni)
The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you (by Rob Fitzpatrick)
The Lean Startup (by Eric Ries)
Don't Make Me Think: A Common Sense Approach to Web Usability (by Steve Krug)
Your Brain at Work (by David Rock)
